Tour #26 – Ag. Econ. & Community Development: Agritourism, Direct Marketing & Value-Added Ag.

Home / Professional Development Tours / Tour #26 – Ag. Econ. & Community Development: Agritourism, Direct Marketing & Value-Added Ag.

Offered by the Agricultural Economics and Community Development Committee of NACAA’s Professional Improvement Council, this tour will focus on concepts, strategies and resources available for agents working with farmers on agritourism, direct marketing and value-added agriculture operations. The tour will feature visits to three enterprises: Sweetwater Valley Cheese, Mayfield Corn Maze and Pumpkin patch, and Tsali Notch Vineyard and Winery. Speakers will discuss industry trends, factors of success, challenges and lessons learned, experiences and analyzing the potential of a new enterprise idea. Sweetwater Valley Cheese adds value to milk produced in their state-of-the-art dairy by creating high-quality cheddar cheeses marketed through their on-farm retail store and wholesale channels. The farm also hosts tours and special events. Mayfield Corn Maze and Pumpkin Patch opens each fall for field trips, family fun, a haunted trail and country store for fall-decorating needs. Tsali Notch Vineyard and Winery specializes in muscadine grapes, grown on over 6,000 vines on 21 miles of trellis and covering 35 acres of a beautiful 202-acre estate. Tsali Notch offers space for special events, hosts a number of festivals each year and offers wines, juices, and other products for sale in the on-farm store.

ADVISEMENT: This tour will include moderate walking. Closed toed shoes are recommended (Special thanks to tour sponsor National Crop Insurance Services.)